understanding TV and Film

Cover letter

what a cover letter contains?

• Introduce you
• Mention the job (or kind of job) you're applying for (or looking for) 
• Match your skills and experiences with the skills and experiences required by the job 
• Encourage the reader to read your resume 
• Finish with a call to action (e.g., requesting an interview or asking to meet)

why are cover letters important?

The cover letter allows you to target the job and the employer in a very specific way, leaving the resume to market your skills, qualities and experience as a part of the bigger picture. Your resume then needs less tweaking with each application because the letter, which must be different each time, does that for you.

why do cover letters need to be short and direct

if you think your covering letter is too long, then it is. Cut it down. The information given should be to-the-point yet as clear possible, whilst maintaining a friendly, professional tone. your cover letter must be relevant to the job you are applying for. Avoid re-using one from another job application. Remove any reference numbers for old jobs from any templates you may have kept. Ensure that any job title you mention is 100 per cent accurate.

what is a selling point and why is it important?

skills, unique selling point